The main purpose of Beerfest Asia 2009 is to serve as a business event to promote beers and also to promote Singapore. Businessmen or working adults were attracted to come to Beerfest to chill out after a long working day. As it was held around Labour Day (1 May 2009) and weekend, most workaholics in Singapore would have the time to spend their evening to come into this festival. While indulging themselves with their beer, they can also try out different types of food offered by various participating food and beverage merchants like O’Briens Sandwich Bar and Butcher House.
Singapore Tourism Board also partnered with Beerfest Private Limited to use this festival to promote Singapore. As Beerfest Asia 2009 was located in front of Singapore Flyer, facing the Marina Barrage, this helps Singapore Tourism Board to promote Singapore’s attractions. It will also create awareness of Singapore to other countries as this festival is Asia’s biggest beer festival.
Festival Girl
7:03 PM
