In a festival or event, there are also stakeholders that help to support the event and they have the potential to influence the company’s decisions and actions. For an event’s stakeholders, it involves the host community, host organisation, participants and spectators, co-workers, media and sponsors.

The host community for Beerfest Asia 2009 is Singapore. The host organisation is Beerfest Private Limited. They are the event organisers for Beerfest Asia. As for the participants, they are the participating beer exhibitors and different food & beverage merchants. The spectators would be beer lovers in Singapore or around the region, working adults and some foreign tourists. They came to beer festival to try out different types of beer and also socialise with their friends or colleagues.

The workers who are working in the beer festival are the co-workers. They are the ones who provide services for the spectators. These workers include showgirls who were promoting Formula One and workers working for the beer exhibitor. Power98 FM and FHM magazines are also media that help to advertise the festival through broadcast and printed media. As they are targeting mainly on the working adults, these media could reach to them easily.

Lastly, there were sponsors like Timbre Music, Bio-Air etc. These sponsors help to support the beer festival. As Beerfest Asia was located outdoor on the F1 tracks, proper ventilations are needed so that the spectators would not feel warm. Music and performances also help to create atmosphere in the festival.


-Sponsors of Beerfest Asia 2009

SYE MUN is my name:D
Currently studying in Leisure&Resort Management

Let me share with you my experience in this blog about Beerfest Asia 2009! :D

2K04, Ole-BB, VBUS, Beerfest Asia 2009,

June 2009

Cher is the designer. Inspiration from .fourth!Romance, Exuvalia, mintypeach and Zeenon's DevianArt.